This report was made possible thanks to contributions by the design experts at 99designs and Vexels.
It’s not just logo design that will experience a shift in 2019, it’s branding itself.
Since mobile browsing surpassed desktop in late 2016, the marketing world has been turned on its head, shifting their priorities to making things beautiful (and captivating) on smaller screens.
Now, designers are catching up with the latest logo design trends for a new digital landscape. Tomorrow’s logos will take advantage of technological advancements and a fascination for futurism, but won’t forget the “good ol’ days.”
We’ve analyzed the trends that were rising—and falling—to compile a list of what we strongly predict to be the top logo design trends of 2019.
This trend affects every brand, no matter the industry, size, or personality. It’s creating multiple variations of your logo so you can better optimize your branding based on where the logo is displayed. This trend combines four sub logo trends that have been simmering for awhile:
Generative — “Living” logos that constantly changing, often based on an algorithm, or predetermined brand language.
Responsive Logos — Logos adapt to different device screen sizes (i.e., mobile, desktop, or tablet).
Contextual Logos — Logos adapt to where they’re used (i.e., a monochrome logo for a business card, a custom logo for a T-shirt, etc.).
Variable Logos — Certain aspects of the logo change depending on the marketing campaign (i.e., a kid-friendly logo for a children’s campaign, different logos that promote different services).
Even big companies are catching on, but you don’t need to go overboard. Usually, having four different logo variants can cover all your bases.
2. Extreme Minimalism
Minimalism took a firm hold of digital design recently, in part thanks to its practical benefits on reducing loading times and improving visuals on mobile screens. And this has translated to logo & brand identity design.
Brands – most notably in the tech and fashion industries – are removing any extra elements in their logo and focusing on type only, with the vast majority going for a grotesque sans serif. On occasion, designers are creating artful designs with single stroke lines, or type used in creative ways to convey this minimal look.
3. Integrated Negative Space
Although negative space has been a trick up artist’s sleeves for centuries, it has really gone mainstream in the past few years and the trend is continuing in 2019, where we will see negative space used in clever and inventive ways. This trend not only makes logos more visually interesting, it also enables duality and extra depth for clever designers.
4. Finer Details
While minimalism’s stronghold on digital design remains undefeated, 2019’s logos will gravitate towards more detailed and elaborate designs once again. Usually involving hand-drawn illustrations, we’re seeing lots of baroque-inspired designs that embrace the details rather than stripping them away.
This trend brings back all of the minimalist’s no-nos: line shading, flourishes to fill negative space, concentric circles, parallel lines, and attention to minor details. This sort of detailing is extremely prevalent in the food & beverage industry.
5. Friendlier Geometrics
As mentioned in our Graphic Design Trends 2019 article, abstract geometry and shapes are a prevailing trend across the board. These “mathematical” shapes and imagery (including grids and straight lines) are ideal for recreating that futuristic, sci-fi look that’s popular on screens.
However, the style’s innate drawback is that it can come across as cold or oppressive. Designers are softening its appearance with warm / bright color palettes and the addition of curves to bring balance to logo compositions.
6. Overlaps
Similar to the Integrated Negative Space trend above, overlaps are another visually dynamic way to add duality and extra layers to your logo. Designers are finding that creating a second or even third element out of a logo’s overlapping space allows for more creative opportunities and mesmerizing blends of color.
7. Historical Logos
Vintage and retro logos were a popular logo trend in 2018… so popular that in 2019, if you want your historical logo to stand out, you have to look back farther than ever before. More logos are drawing influence from the Renaissance or medieval styles, looking at imagery from guild emblems, coats of arms, and other crests predating the Industrial age in hopes of “borrowing” their authenticity.
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